MVP Health Care for CBT for Insomnia (CBT-I) in
Rochester, NY
Support for Sleep, Anxiety, and an Active Mind at Night
Lying awake at night while feeling completely drained can feel lonely and discouraging, especially when sleep becomes harder the more you try to make it happen. Many people with insomnia notice that nighttime creates more mental activity once distractions fade away. Thoughts may begin racing, the body may feel restless, or waking during the night can turn into hours of struggling to fall asleep again.
Sleep difficulties often exist alongside anxiety, depression, ADHD, or chronic stress. Insomnia is not always only about sleep itself, but about how the mind and body have adapted to ongoing emotional pressure, overstimulation, or difficulty fully slowing down when the day ends.
CBT-I, also known as Cognitive Behavioral Therapy for Insomnia, is a research-supported and structured approach that helps shift unhealthy sleep patterns without medication. Rather than forcing rest, CBT-I works by addressing the behaviors and mental patterns that continue reinforcing nighttime alertness and disrupted sleep.
We offer virtual CBT-I therapy across Rochester and are in network with MVP Health Care, making ongoing support easier to access in a way that fits more naturally within your daily routine.
What CBT-I Helps With
CBT-I helps treat insomnia and unhealthy sleep patterns that interfere with consistent rest, including:
- Trouble settling into sleep despite feeling tired
- Waking repeatedly throughout the night and remaining awake for long periods
- Early morning waking followed by lingering fatigue during the day
- Mental overthinking or heightened alertness before bedtime
- Sleep schedules that feel unpredictable or difficult to maintain
- Rest that feels incomplete or lacking in quality
Many of these patterns are connected to anxiety, depression, or ADHD, even when insomnia is the main concern being experienced.
How Anxiety, Depression, and ADHD Impact Sleep
The sleep difficulties people experience are often connected to what the brain is trying to manage throughout the day.
Anxiety
Your mind may continue scanning, analyzing, and preparing even when you are physically exhausted. As nighttime becomes quieter, anxious thinking can become louder and more difficult to shut off.
Depression
Depression can disrupt healthy sleep in several ways. Low energy, emotional heaviness, and inconsistent routines can interfere with both the quantity and quality of sleep.
ADHD
Your brain may resist transitioning into rest mode when the day ends. Increased nighttime alertness, racing thoughts, and inconsistent routines can all make sleep feel difficult to maintain.
Even though the causes may differ, the result is frequently the same. Your brain stops fully associating bedtime with calm, relaxation, and restorative sleep.
KLS Collective Therapy Group Therapist Team
Geralyn Valonzo
LCSW
Experienced in: Acceptance and Commitment Therapy, Person Centered Therapy, Supportive Therapy, Cognitive Behavioral Therapy (CBT), and Trauma Informed Therapy
Matthew Louie
LMSW
Experienced in: Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Person Centered Therapy, Acceptance and Commitment Therapy (ACT), Supportive Therapy, Solution Focused Therapy.
Liz Davis
LMSW
Experienced in: Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), CBT for Insomnia (CBT-I), Person Centered Therapy, Solution Focused Therapy, Somatic Therapy, Trauma Informed Care, Supportive Therapy, Sleep Therapy.
Marcy Ruland
LCSW
Experienced in: Cognitive Behavioral Therapy (CBT), Person Centered Therapy, Humanistic, Positive Psychology, Strengths-Based Therapy, Solution Focused Therapy, Dialectical Behavior Therapy (DBT), Acceptance and Commitment Therapy (ACT), Supportive Therapy, Culturally Sensitive, Motivational Interviewing.
Flexible, Transparent Pricing
and Payment Options
Options include self-pay and coverage by participating insurances including:
How CBT-I Works in Rochester
A structured approach that meets your patterns with clarity
CBT-I is a structured therapy approach designed to improve sleep by addressing both mental patterns and behaviors connected to insomnia. Treatment may involve:
- Modifying your sleep schedule to strengthen natural sleep readiness over time
- Rebuilding a healthier connection between your bed and sleep
- Working through thought patterns that create stress, frustration, or pressure at bedtime
- Developing routines that align more naturally with your daily habits and energy levels
- Tracking sleep changes to guide adjustments throughout the treatment process
This work is collaborative and insight-focused rather than rigid or one-size-fits-all. Alongside sleep itself, we also explore how anxiety, emotional exhaustion, burnout, or ADHD related patterns may be contributing to nighttime wakefulness.
Why Sleep Patterns Change
How your system learns new associations over time
Sleep challenges commonly develop during times of anxiety, burnout, or emotional overwhelm. As these experiences continue, your mind may begin connecting bedtime with overthinking, frustration, or concern about not sleeping well.
The harder you try to force sleep, the more awake and mentally active your system may feel.
CBT-I helps interrupt this cycle by teaching your brain new patterns that support relaxation, restorative rest, and healthier sleep habits.
What to Expect
CBT-I is designed to be brief, collaborative, and goal-focused. You can expect:
- A step-by-step approach that evolves based on your progress
- Tools and strategies that can be introduced early on
- Small adjustments to routines and sleep timing over time
- Support in understanding what may be interfering with rest
This process is not about following rigid rules perfectly. It is about creating lasting changes that work within the realities of your life and schedule.
Rethinking Sleep Struggles
If you have been struggling with sleep, it does not mean there is something wrong with you. In many cases, sleep difficulties develop as your system adapts to stress, overwhelm, or prolonged emotional strain.
With consistent support, those patterns can begin to change in ways that feel more balanced, sustainable, and restorative over time.
Next Steps: CBT for Insomnia (CBT-I) in Rochester with MVP Health Care Insurance
If you are feeling exhausted by restless nights and want to experience more consistent, restorative sleep, CBT-I may help you begin building healthier sleep patterns over time.Â
Reach out to schedule a consultation so we can discuss what your sleep has been feeling like, answer your questions, and explore whether CBT-I may be a helpful approach for your needs in Rochester.
Learn More About Sleep and CBT-I
Frequently Asked Questions
What can I expect during my first session?
During your first session with KLS Collective, we take time to understand your sleep experiences, nighttime patterns, and the challenges that may be affecting your ability to rest. Together, we will review your routines, sleep history, and goals to develop a CBT-I approach tailored to your individual needs.
Do you accept MVP Health Care insurance?
Yes. KLS Collective is in network with MVP Health Care, which may reduce your overall costs depending on your coverage. We are also in network with CDPHP, Aetna, and Fidelis insurance providers. Pricing varies depending on the session format and duration, and we also offer flexible self-pay and sliding scale options when appropriate.
Does MVP Health Care insurance cover online therapy?
Virtual therapy, including CBT for insomnia (CBT-I), is covered under many MVP Health Care plans. Since coverage details differ from one plan to another, we encourage you to check with MVP regarding your individual benefits and eligibility. We also offer sliding scale options for those paying out of pocket.
Do you offer in-person therapy in Rochester?
No. Therapy sessions are conducted entirely online, making it possible to receive support anywhere in New York, including Rochester, in a flexible format designed to work around your responsibilities and availability.
How do I know if CBT-I therapy is right for me?
When difficulty falling asleep or staying asleep becomes an ongoing pattern, CBT-I can help identify and improve the habits and thought patterns connected to sleep. It is often beneficial for individuals dealing with excessive thinking, physical restlessness, or irregular sleep schedules.
What is the cancellation policy for your mental health services?
A minimum of 24 hours’ notice is required if you need to cancel or reschedule an appointment. Missed appointments or late cancellations may be subject to a fee.
Are sessions confidential?
Yes, therapy sessions at KLS Collective Group are fully confidential. We maintain strict privacy practices and adhere to HIPAA regulations to ensure your information is handled securely and respectfully.
How can CBT-I therapy fit into a busy schedule?
Virtual CBT-I therapy makes care more accessible by allowing sessions to take place online from the comfort of your own space. This flexibility can help you maintain consistency while balancing professional, academic, or personal commitments.
How can CBT-I therapy help to build better mental health?
By helping reshape the habits and thought patterns connected to sleep difficulties, CBT-I can reduce the mental activity that often keeps people awake at night. As sleep improves, many people notice benefits in their mood, attention, and ability to manage emotions more effectively.
What types of challenges can CBT-I address?
CBT-I is commonly used to support people experiencing insomnia, nighttime waking, trouble falling asleep, or an overactive mind at bedtime. It can also be helpful when sleep difficulties are influenced by stress, anxiety, or attention-related concerns.
Do you offer medication management as part of your service?
No. Our services do not include prescribing medication or ongoing medication management.
How do I get started with CBT-I therapy using MVP Health Care insurance?
Beginning CBT-I with KLS Collective is a straightforward process. Once you contact us to schedule a consultation, we will help you understand the next steps, review your MVP coverage, and answer any questions about treatment. After that, your virtual therapy sessions can be arranged around your schedule and daily responsibilities.